Lemon Lovin’ Life Essay

macrocosmThe company, crumb yellow Lovin breeding, is a lemonade keep going that is in the beverage business. Being that it is a prevalent fuddle and the low cost of showtime a lemonade business, at that place is competition fashioning it quite competitive in the foodstuff. This cross outlines the companys branding strategy, credit of possible reinvigorated locations, promotional plans, and employee tuition opportunities.Branding StrategyTo create a branding strategy for Lemon Lovin invigoration it stick out for also consists of the marketing mix, namely, product, place, and promotion. Lemon Lovin Life has a reasonable size of it and go out be priced competitively. It get out be kn birth for its wellnessy, natural, delicious, and well-known taste. A centralize of the drink is to get it to be appreciated not only during the summer months, further rather, the whole year round. Highlighting its health benefits with increase consumers interest into the product. I f this investiture is success, Lemon Lovin Life could expand by adding a twist to the lemonade drinks.For instance, a lemonade drink can have a conclave of lemon and strawberry, lemon and pineapple provided always focusing on lemon as the main flavor. Ideally the lemonade stand will be placed in front of the owners bear perhaps near a manoeuver for shade. Attracting more consumers, being that they wont have to stand under the shine sun. For marketing purposes, flyers and posters will be distributed in mingled strategic places in the similarity along with calling friends and family. Creating a page on Facebook, a Twitter account, and Instagram, among others, will also heavily use kindly media sites.Opportunities for New LocationsLemon Lovin Lifes goal is to reach as some customers as possible in pitch to address the changing lifestyle choices that primarily aim to have healthy living. The new locations must consider that the home run market has access to the lemonade wh enever theyd like. This strategy will already tap a takings of customers ranging from children, mothers buying for their families, health buffs, and young multitude who can already make their own purchases (Bovee & Thill, 2013, p. 346).Promotion PlansUsually local residents realise new business ventures and Lemon Lovin Life has $10,000 to spend for advertising. Considering the product theme various marketing vehicles will be utilise to communicate the message, image, and presence of the business. Bovee & Thill (2013) asserted that there ar several(predicate) ways to win products, including the use of print media (magazines, local newspapers and assimilator publications) (p. 382), broadcast media (local TV shows, radio programs), hotel guides (Chamber of employment newsletters, brochures, flyers), direct mail (subscriber lists, inserts in newspapers, tycoon mail delivery) (p. 374), social media (Facebook, Twitter, Instagram) (p. 382), and others (attendance in generosity e vents, sponsorships, press conferences) (p. 382).Employee TrainingIn anticipate that the company shall grow, it will be needed to hire more people in order to help run the lemonade stand. It is also important for the company to invest in training the staff to continue to whirl quality lemonade. To do this, the company should always check whether employees are engaged, satisfied, committed, and rooted (Bovee & Thill, 2013, p. 220). Providing employees with line of descent security through a sloshed salary is the first step. Secondly, provide employees with health insurance and retirement plans that can be extended to their families. Finally, the company must experience that employees have a clear calling path, especially for those who have leadership qualities to allow them to have the feeling that what they are doing is worthy and satisfying in itself (Bovee & Thill, 2013, p. 223). When these needs are met, employees are will actually linear perspective the job in a differe nt manner. Their attitude toward working there will be a positive one. oddmentStarting a company is not only about having the money and hiring employees. on that point are other aspects that should be considered, including the viability of the product, the target market, demographical considerations, the location, and marketing the product.ReferencesBovee, C. L., & Thill, J. V. (2013). Business in action. (6th ed). upper berth Saddle River, NJ Pearson.